Kahuku Farms has "da kine"

In Hawaiian slang, "da kine" is a phrase used to describe the "hit" thing, or something with a positive connotation. What if taking field trips--granted a farm tour--was considered "da kine" by our society today? Although field trips may be exciting to some, they sure are a hit on the North Shore of Oahu. As seen on their Instagram platform, both locals and tourists are yearning for the experience Kahuku Farms has to offer. 

With so much of our world being virtual, having a memorable online presence can be pretty cut-throat—especially when you're located on an island. Kahuku Farms knows the name of the game when it comes to attracting tourists and islanders.

                                         Aesthetic Appeal

@kahukufarms Home Page

When scrolling through the Kahuku Farms instagram page, you aren't greeted with dirt, plants, and tractors. Rather, their happy and bright colors immediately capture social media users. You can't help but to find out what they're all about!

When discovering what their company has to offer, you click on pictures that rope you in such as a vibrant açaí bowl—a Hawaiian favorite. Not only are these beautiful bowls served at the farm itself, but some of the recipe ingredients are grown there too. 

Fast Facts

Following Kahuku Farms will save you that extra screen time and thumb scrolling. Although they keep their followers updated, their posts aren’t like an encyclopedia entry. 

Most informational posts by Kahuku Farms are fun to read and applicable. Many of their pictures correlate with their to-the-point captions.

As a woman involved in agriculture myself, I find following their page fun and exciting. At least twice a week, I learn about how local favorites such as cacao and coffee beans are grown. Needless to say, my taste buds get pretty stimulated! 

One-Stop-Shop...Literally

The Kahuku Farms instagram page is a one-stop shop. In the page biography, you can access their website, location, contact, and even place a mobile go order at their cafe. 

Instead of calling a to-go order on the way to the nearest surf break, you can quickly head over to their Instagram Page. They also make the most of the story. Customers can tap on their “Mobile Order” highlight to have their meal ready within minutes. 

Come to find, the cafe also sells their goods grown on the farm., not just does their sweet and savory delights.

Marketing through Sustainability

Now let’s get to the goods! Many health food stores capitalize on their “all organic” approach to eating. But what about if you’re also trying to practice sustainability? 

Well, Kahuku Farms can help you. By buying their products, they assure you that you are helping them help the environment. 

Because much of our society today is centered around the health ideal and reducing our carbon footprint, the farm capitalizes on what they’re all about. 

This alignment with one of our societal values goes hand in hand with their modernized instagram page. So let’s give it to them, competing in a modernized market is a challenge for any agriculture industry. Kahuku does it well.

Interaction with their Followers

An Island Açai bowl

Like I said before, you can’t eat the infamous Kahuku farms açai bowl without properly capturing the moment. Because many of us feel the inclination to share what we’re up to on our social media platforms—some more than others—these posts actually benefit the farm. In a way, we market for the farm itself. 

If you take a look at the posts their page is tagged in, you can find even more drawing content. There is not one negative review or poorly tagged photo of the business. 

Many social media users that have visited the farm share their experiences through a reel of pictures from many angles. The angles could be anywhere from pictures of their garden beds, interacting with other visitors, or even a fun selfie on the back of their tour wagon. 

Keeping it Local

The hashtag, “#supportlocalbusinesses” is one that went viral a result of the COVID-19 pandemic. Just like “da kine” can suit as many descriptions, there are many ways to use this hashtag. Some accounts use this tag line to coin a cliché caption while others use it to show their small-town support. All in all, there is an underlying awareness that is spread when using the hashtag. It is no wonder that this year’s pandemic has impacted several businesses—especially the smaller ones. Due to the nature of Instagram, the trendy hashtag has helped Kahuku Farms. 

In addition to locality and the Hawaiian slang, Kahuku farms is proud of their “kama’aina” discount. “Kama’aina” is also a Hawaiian phrase for being a “local” or native to the island. Because the islands get many tourists each year, residents of the island are shown appreciation by local businesses through this discount. This is why you’ll see the comment section of their page flooded with teasers to “come and get your kama’aina!” 

Needless to say, Kahuku farms keeps up with the Hawaiian local motion. It’s pretty catchy and trendy to see accounts with slang language. You wouldn’t think that a farm could come with so much swag.

The Future of Farming

Despite its location on a small island in the middle of the Pacific, this farm paves the way for agriculture. It proved astounding remarks through educating the public.

I once heard someone say that when asking local children of the island where a banana a comes from, many answer with: "Costco!" This being said, there a demand for agriculture education within the islands. This is due to the fact that many foods are imported to instead of grown locally. 

Kahuku Farms is one of the few farms that grow a variety of produce. They are helping benefit the environment and public education through media and farm tours. But as I mentioned before, their involvement with the public is not arbitrary. Whether you visit the farm virtually or in-person, you are guaranteed to learn something new. The Kahuku Farms strategically keeps their modern prestige up to date and is certainly "da kine!"