The agriculture industry in San Luis Obispo was worth $1 billion in 2018, as many businesses continue to thrive within this region. With the trending focus on healthy living and sustainability, certain agricultural companies are creating a positive relationship with their current consumers.
With an aesthetically pleasing Instagram and a colorful online representation, Taylor Farms is a business that focuses on making the best salad mixes for local grocery stores! It is the plethora of content and their constant focus on sustainable practices that drives this business to triumph over other agricultural competitors. Let's dive in shall we?
Taylor Farms was first started in the city of Salinas, located in Monterey County, California. It was 1995 when Bruce Taylor and other business partners created Taylor Fresh Foods. This business works with high quality farms around the country in order to sell their famous salad and vegetable kits to your nearest fresh produce market!
Their idea for a website seems to be very simple, and yet straight to the point. They are prominent in maintaining an eco-friendly presence as a brand as they show multiple pages about their sustainable farming. Another key factor worth mentioning is the fact that their online site is easy to navigate and engage with. 
This business's Instagram has especially thrived with the younger generation, as it currently has a total of 34,000 followers. The photography and the consistent content brings consumers wanting more from Taylor Farms! On Instagram, this account is posting stunning photos of their fresh salad kits along with recipes consumers can use. A productive social media tactics that this business strategically follows is their friendly engagement with the online public. You can almost guarantee that @yourtaylorfarms will respond to you with positive feedback! Phrases like "staple dish!" and "flavors galore" seem to keep food influencers commenting on what Taylor Farms posts. 
A Family Focused Firm
Taylor Farms dives into further detail on their website as to what and who they stand for. They are known to have about 20,000 employees working hard to nourish families across the country. Emphasizing their "Family Spirit" is one efficient tool they use in order to keep their consumers satisfied with their brand and produce. Having a family driven business seems personal and unique!
Website Wonders
The website that Taylor Farms has curated, is beyond then just colorful, it is VIBRANT and LIVELY. The online presence is not just there, it shines as they offer delicious salad recipes, multiple salad kit products, and informative segments that lead the viewer to their farming tactics.
Taylorfarms.com has links to all their different social media platforms and helpful tabs on the different sectors they target on as a business.
Instagram Icons
Deals with Dietitians
After analyzing their overall aesthetic and social media marketing, it is seen that Taylor Farms enjoys partnering up with professional dietitians. These dietitians seem to have an overreaching spectrum of influence which helps elevate Taylor Farms to be seen as equitable brand. With over 1,000 views on each video, @yourtaylorfarms continues to expand their audience, as they emphasize their support for a healthy lifestyle. By partnering up with other influencers, Taylor Farms proves maturity within their marketing strategies, as they expand their outreach!
Taste More with Taylor Farms
Interested in making a a delicious Italian Chopped Salad? or a scrumptious Shrimp Burrito bowl? LOOK NO FURTHER THAN taylorfarms.com! You can find the best recipes while using their fresh products and at such an affordable price!
Paola Moreira
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