It Starts with a Listen

An overview of the Platinum Performance “It Starts Within” Podcast

Inside Platinum

Attention all animal-lovers! Whether you’re on the road traveling to work, running errands, or hauling to another horse show, you’ve got pet information at your beckon call. Platinum Performance is a company that offers advanced nutrition for animal health. This company is most known for their equine supplements. They work with veterinarians around the globe to help owners promote their horses’ or pets' overall health. Customers of their products range from professional animal owners to just plain pleasure pet owners. Platinum makes me feel like the best owner when I open up a fresh apple-flavored bucket for my horses. Might I add, they love all of their flavors! Man do I feel like the best pet owner when I buy their products...until I listened to their Podcast. 

The Podcast 

 “It Starts Within” came out with their first episode in October of 2020. When scrolling through Apple Podcast, I stumbled across “It Starts Within” when it showed up on my suggestions list. Apparently, you can also find their podcast on Spotify. I was so surprised when I saw that Platinum launched an information talk-show. What a brilliant idea! Their episodes include conversations with famous veterinarians, miracle stories, and interviews with million-dollar athletes. As an avid listener since their launch, “It Starts Within” doesn’t have any “fluff” episodes. I hate the podcasts that are hours-long and contain no substance. I find each new Platinum episode to be interesting and applicable to my pets. As a subscriber to their channel, I look forward to the notification I get when “It Starts Within” releases a new episode. I wish this notification happened more often. 

My Take 

This may be my bias but, the company needs to spark up more episodes more often! This will keep consumers like myself on the hook. Quite frankly, I do forget about the podcast until I get a notification from them. I can imagine that many other subscribers do too. Audiences need to be engaged and their attention needs to be kept. Although Platinum is going above and beyond to keep up with the latest trends, they should capitalize on their actions. Listening to podcasts has been a quick fix to fill the silent void during our COVID-19 social distancing order. Sparking up “It Starts from Within” was a brilliant idea! But maybe a little too late? It doesn’t seem like their channel has too many subscribers just yet. This could be due to the fact that everyone already found their favorite shows. It’s a little hard to branch away and listen to a new channel once you find your niche. I mean, you can only listen to so many podcasts! Also, excuse my generalization, but many horse owners weigh on the later side of technology. Horsemen and women, which many of the episodes are tailored towards, don’t even listen to podcasts. The Platinum Podcast needs more traction. Although it’s fairly new and is a great idea, their show has only 13 reviews so far. Ouch! 

What’s Needed 

Good news, the 13 reviews all rate the channel as 4-stars. But what’s next? The company fails to advertise the usefulness of their podcast, let alone, the podcast in general. With stellar social media platforms such as an aesthetic Instagram page, a post or two would surely help. Direct links on social media posts are helpful for users too. One way that Platinum could generate more traction through advertising is using their resources. Hailey Kinsel, for example, a guest elite-athlete of the show, could post her episode on her social media account. Her 194K followers could see this post and immediately discover the podcast. The company could even pay Kinsel for a quick post or highlight of her convo with a direct link. This is a win-win for both Platinum and Kinsel. Kinsel gets more clout and the podcast gains more followers.

Spinning off more ideas, the world champion barrel racer could even generate a video riding her horse while listening to “It Starts Within” with some earbuds. It’s amazing how impactful influencers can be these days. Who wouldn’t want to ride in fashion like Kinsel? 

I can imagine it’s a lot of work for their company to produce these episodes, especially ones that are worth while. My thoughts are that it starts with getting guests to give up their time to the company for over an hour. Whether the Platinum talk hosts pay the guest features, I don’t know, but their reputation and respect is on the line. After detailed conversation, show editors have to go in and edit out any “um’s” or unnecessary information. This can be so tedious! In addition to editing the dialogue, editors also transcribe the entire interview, word for word. I hope you get the picture. Podcasts are a lot of work for little traction. 

 The Power of “suggested for you” 

Sponsored ads fuel social media. Ever feel like your phone might stalk you? They do! Many social media technologies have the ability to track your activity and tailor certain ads to you. If Platinum Performance paid for sponsored ads to be added to the feed of podcast listeners or pet-lovers, this could help them gain more subscribers. Once people discover Platinum’s insight at our fingertips, the podcast will take off.

The Future

“It Starts Within” should start by reaching out. I feel like I’m the biggest fan of their podcast. But really, creating a podcast was revolutionary. Whether you’re in the equine or pet industry, you can relate to any of their episodes. In one of my favorite episodes, “Celiac Service Dog Saves a Life,” a gluten detective dog saves his owner from ingesting any of his intolerances. Adorable right? During these depressing times heart-felt stories like this one can hook any listener. If the podcast keeps generating shows with this type of content, Platinum could help keep spirits high during a pandemic...literally. There’s a lot of human wellness podcasts that circulate through the platforms today. But what about animal wellness? “It Starts Within” is one of the first. The purpose of this show is nothing short of brilliant and more people deserve to listen to what Platinum has to say. It starts from listening to their first episode at:

https://podcasts.apple.com/us/podcast/welcome-to-the-platinum-performance-podcast/id1535855327?i=1000494757020. 

Works Cited 

“It Starts Within.” Horse Supplements | Dog Supplements | Horse Vitamins,  

    www.platinumperformance.com/. 

Performance, Platinum. “‎Platinum Performance® Podcast on Apple Podcasts.” Apple Podcasts, 12 Feb. 

    2021, podcasts.apple.com/us/podcast/platinum-performance-podcast/id1535855327.

* I do not own any of the images included. All images are from the google image search engine.